Let's Do It.

Dream big. Achieve bigger.

Empowering tech growth-stage companies to boost revenue and reduce acquisition costs through strategic, efficiency-focused marketing as a Fractional Chief Marketing Officer.

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CMO OVERSIGHT

Strategic oversight of your team and your results at a fraction of the costs.

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RESULTS-DRIVEN

Over 20 years of experience in data analytics to hold the strategy and team accountable.

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PROFITABLE MARKETING

Making marketing ideas that actually work and drive to the bottom line and a strong ROI.

Sound Strikingly Similar?

  • Managing your marketing team has taken precedence over your CEO role.

  • You secured new funding and lack a marketing team with experience.

  • Your passionate marketing team is feeling overwhelmed.

  • Unclear customer journey mapping and undefined KPIs in your campaigns, leaving you unaware of what needs fixing.

  • You don't know if marketing is producing results.

  • Challenges in growing marketing efforts with a lack of structure, strategy or efficiencies.

  • Reliance on gut instincts rather than data for decision-making keeping you up at night.

  • Spending time and money on marketing with a sense that better results are achievable.

Meet Your Fractional Chief Marketing Officer

Heather Dueitt

Certified AI Transformational Leader

  • Visionary marketing executive with 20+ years of experience, excelling in transforming visions into profitable outcomes.

  • Expert in leveraging data and AI for groundbreaking sales, marketing and brand expansion.


  • Proven track record with both industry giants (Dove, Samsung) and growth-stage companies (Veteran Ratings, NoteVault).

  • Increased revenue from $33M to $75M in 18 months for a growth-stage Veteran services client while increasing lead-to-appointment conversion rate by 525%.

  • Skilled in spearheading rebranding, restructuring, renaming, and building brands from the ground up.

  • Award-winning innovator, featured by Forbes, San Diego Business Journal, and more.

  • Former NYU adjunct professor adept at mentoring emerging marketing talents.

What Does a Fractional CMO Do at the Fraction of a Cost?

  • A Fractional CMO is a part-time executive who functions just like a full-time CMO would at a fraction of the costs. They are responsible for all of your marketing results, and manage your marketing team day to day.

  • As a Fractional CMO, we'll create a comprehensive marketing plan to achieve your dreams and goals, while streamlining your marketing engine to become ready for rapid growth in revenue.

  • Your success story awaits! - Let's do it! Together!

Services

Contact us to identify which fractional solution works best for your organization with engagements starting at $3,500.

Half Day Consult

  • 4-Hour Workshop with Executive Team

  • Two-week Research & Prep for Workshop

  • Strategy Planning Session

  • Clear Direction & Next Steps

On-Going Advisor

  • Weekly Check-Ins

  • Oversee Marketing Performance

  • Marketing Team Check-Ins

  • Campaign Optimization Strategy

Fractional CMO

  • Acting CMO on Your Team

  • Comprehensive Marketing Strategy & Execution

  • Leads, Manages & Builds Marketing Team and Vendors

  • Data Analytical Reporting

Let's Do It!

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Chat

Schedule a 15- minute call to see if a Fractional CMO is a good fit and what approach will work best for your company.

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Strategy

We'll get on a longer call to deep dive into your dreams, needs, and wishes. Then, we'll share the steps we recommend with a proposal.

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Transformation

In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

Client Testimonial

“Heather Dueitt is one of those gems that comes along only a few times in one's career. We were looking for someone with energy, strategic perspective, and tactical skills, and Heather stood out from the beginning. I saw how NoteVault's marketing improved dramatically within months. She brings in more results than an entire team of seven did with a much smaller media budget!”

Jeremy F., Former COO of NoteVault Construction Technology

Solve Bigger Problems at a Fraction of the Costs

In the dynamic world of tech startups, securing a full-time Chief Marketing Officer (CMO) or VP of Marketing can often be out of reach—be it due to budgetary limits or the absence of a full-time requirement.

Enter the concept of a Fractional CMO: a perfect blend that offers companies the strategic expertise and leadership they need, but on a flexible, cost-effective basis. Curious about how this model can elevate your business?


Recognized by:

Clients have included:

Client Testimonial

"Heather's remarkable transformation of our marketing functions has been nothing short of extraordinary. Under her strong leadership, we evolved from having minimal marketing efforts to establishing a robust, full-funnel operation that not only enhanced our efficiency but drove results. Heather's strategic approach included collaborating closely with various departments to identify and address critical pain points, ensuring a cohesive and unified strategy. Her efforts significantly accelerated our goal attainment, achieving milestones in a timeframe not seen in the past seven years. Heather redefined our marketing landscape and set a benchmark for operational excellence."

Executive, Veteran Consulting Technology Company

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